The platform has enjoyed widespread adoption with partners including AOL, CNN and Investopedia. When a match is found, Captivate automatically embeds a fully interactive calculator or data visualization directly into the article. The solution works by crawling content and looking for articles that are relevant to SmartAsset’s financial tools. Captivate enables publishers to host SmartAsset tools within relevant articles. In addition to the suite of financial tools, SmartAsset recently launched its rapidly growing Captivate platform. SmartAsset plans to grow into the auto and health insurance verticals as well. The company currently offers advice across a number of personal finance verticals, including: home buying, retirement planning, life insurance, personal loans, student loans, credit cards, loan refinance, taxes and investing. SmartAsset’s patent-pending AFM technology simulates the financial impact of different consumer decisions. With our platform now reaching more than 40 million people per month, it is incredible to see that vision becoming a reality,” he added. “We started this company in the wake of the Great Recession to use technology and data to bring dramatically better financial advice to people. “It’s an incredible endorsement of our strategy and mission to have such a strong group of Venture and Strategic Investors in this round,” said Michael Carvin, CEO and co-founder of SmartAsset. The company has now raised over $20 million, and will use the new funding to grow the team, expand the capability of its proprietary Automated Financial Modeling (“AFM”) platform and grow Captivate – the company’s recently launched solution for publishers. The round is led by IA Capital Group with participation from TTV Capital, Contour Ventures, Javelin Venture Partners, New York Life, Transamerica Ventures and Fitz Gate Ventures. SmartAsset, the financial technology company empowering people with personalized financial advice, announced today that it has raised $12 million in Series B funding.
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